Wearing Multiple Guitar Hats in the Digital Age:
Players in today’s guitar market have discovered more and more that in the digital age, simply being a good guitar player is no longer enough. With the rise of home based digital recording studios, digital guitar amplifiers, duplication and so on it is now possible to have digital replications of many classic guitar amplifier tones at your fingertips. You can also produce your own music, record it, release it, and distribute it on your own record label for pennies on the dollar compared to even just 10 years ago. This can be good and bad news for students in guitar lessons who will soon become aspiring Atlanta artists in their own right. For with the new ability of indie musicians to do all these things, comes the expectation from your potential audiences that in fact you will.
Without record label funding (to the degree it even still exists!) it is very often not cost effective to hire out these services. However, if other Atlanta area bands have self produced and distributed great sounding recordings, people will wonder you have not? Like the American job market as a whole, sub specialization (i.e. I am a great guitar player and that’s my one thing) is a thing of the past. Diversification of skills is essential in today’s music industry“ whether you are in the game going for the rock star Grammy, or performing and recording as a serious hobbyist. This frequently becomes a topic of discussion in guitar lessons and at the Atlanta studio. I am often able to demonstrate to aspiring guitar players the many helpful tips that result in great sounding demos¦ all while saving students thousands of dollars in trial and error mistakes for the price of a few guitar lessons! My lessons continually stress that using a few formidable pieces of gear with the right production techniques does not have to break the bank. In fact it is often said in the recording industry that it’s the wizard, not the wand.
I became a music producer of necessity, for at the time, I could not find anyone else who could nail the Rocktronica sound I heard in my head or if they were out there (i.e. Andy Wallace, Tom Lord-Alge), they were far out of my price range. And when I finally did grab the bull by the horns, and literally dive into the mixes instead of relying on others, it saved me much money, frustration and headaches. And I am very pleased with how it turned out. You can hear some of my self-produced guitar tracks on the music page. Or go straight to My Space Enjoy!
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